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As I use YouTube mostly for looking at 1980s music videos (I love Duran Duran; do not judge me), I’ve been slow to pick up on the growing field of book trailers — a couple of minutes’ worth of visual art that, much like a movie preview, is intended to hook your interest and, it is hoped, prompt you to buy the book.

Here are a couple of book trailers from authors I admire, R.J. Keller and Kristen Tsetsi. Take a look:

“That Would Be Me” (for Keller’s Waiting for Spring)

Tsetsi’s Homefront

Here’s what a trailer can look like if you have the power of a huge publisher and assured sales of a million-plus books behind you:

Dan Brown’s The Lost Symbol

I’d be curious to hear what people think of these videos. Are you any more or less intrigued by the titles after viewing them? Do you think that the author should be featured as much as the book? Why or why not?

One of the things I’m going to do in the next week or so is start plotting out a trailer for my own book, 600 Hours of Edward. I really have no feel for how effective or ineffective it will be, but I’m doing it under the auspices of “Let’s run that sucker up the flagpole and see if anyone salutes.” What I’m learning more and more about building buzz for a book is that it works in multitudes (seriously, I think a copy of The Lost Symbol is handed out to every airline traveler in the world) and at the grass-roots level, one reader at a time. If a book trailer helps to hook a few, it’s worth the effort.

* — I realize that “tape,” in the sense of videos, is an antiquity. I’m taking some creative license here.

twitpicKristen Tsetsi’s novel, Homefront, takes on the unsteady terrain of the military deployment, from the perspective of the one who has to wait at home for it to end, one way or another (and it’s the another that’s particularly harrowing — more on that in a bit). Tsetsi clearly has struck a chord. Check out her blog post on the hesitating military wife and her mother-in-law who approached Tsetsi at a book signing. Or see what the readers have to say at And then get back over here and see what Tsetsi herself has to say.

Q: Tell us a bit about “Homefront” and how it came to be. What sparked the idea? How long did you work on it?

First, how it came to be: I wanted there to be somewhere out there a literary approach to the deployment experience, something that would force readers to experience it in a way they never had before: as if they were living it. There is (and was) a shortage of at-home war novels that (a) aren’t a “You Can Do It” book (b) weren’t about someone else’s personal experience with managing a household with a spouse deployed or (c) didn’t have something to do with religion and/or families.

I wanted the focus to be solely on the experience between two lovers. There’s a lot of media coverage of soldiers coming home and hugging their children (those videos are powerful) and of the suddenly single parenthood that accompanies a deployment–both important and relevant subjects. But they’re not the only subjects. You would think, based on what we typically see, that there are only two elements to a deployment: the Soldier, and the Family.

But what about the Couple? It’s not as if someone is simply taking an overseas job for a year. When the service member leaves, they’re going somewhere people are trying to kill them. Joseph Dilworth Jr., who reviewed Homefront for the online entertainment magazine he publishes, Pop Culture Zoo, said it perfectly in piece of his review:

Homefront is ultimately about life and how we choose to deal with loss and grief, even when those we are mourning are still alive.

Of course, that line by itself makes Homefront sound like a manual on mourning, or a grief counseling book, and it’s anything but that. But, essentially, that is a large part of what makes waiting through a deployment so complex, so passionate, so effing unbearable. You do feel like you’re mourning, in a way, because any second, the person you love most could be killed. (This is true in everyday life, in a way… we could get hit by a car, struck by lightning, a small plane could fall on our house … but in everyday life, people aren’t putting themselves in a situation that will make them mortar targets.)

Look at, or imagine, the person you love most, whose friendship you cherish more than any other, and then try to imagine possibly never seeing them again –starting NOW. However bad that feels, multiply it by reality and hold onto it constantly for a year. Or more. You still probably won’t be able to imagine — without reading something that gets inside of it, or without experiencing it first-hand — how that can affect your life. That’s why I wrote Homefront. So you are able to imagine it, and so those going through it know there’s something out there that gets them.

As to how long it took to write: about a year. I started, got halfway into it, and started over completely. Homefront began in third-person, and no matter how long I pressed on and tried to force it to work (it’s really hard to give up 80 single-spaced pages), it was just too distant a POV for such an intimate story.

Q: A writer writes what she knows, and you certainly know the terrain of waiting out a deployment. How did you balance your very emotional attachment to the subject with the need to write with a clear-eyed view of it?

PrintI don’t think I even gave serious thought to writing about it until after Ian had been home for several months. For a long time after he came home — and this was strange, to me — I couldn’t talk about what it had been like without getting emotional about it. It was very, very easy to cry about things for a while. Let’s just say my ability to handle sensitive subjects with the emotional stability of a normal person had diminished substantially during his deployment, and it takes a while for something like that to go away, for a person to build back up to reacting to things reasonably.

Ian had been home for a year by the time I started writing Homefront, which left his deployment far enough in the past for me to be able to separate myself from the factual details of my own life during his absence, but still close enough so that I could, simply by closing my eyes, go right back into that year of … well … back into that year. (There’s really no good “of” word…that year of what? That, too, is why Homefront had to be written … it takes a novel to show someone what it’s like. You can’t tell someone. No adjectives do it justice.)

Q: At what point and why did you decide that you would publish it independently?

After sending out a number of query letters, I heard from a few agents that it would be hard to sell. I think I heard “no market” (which is obviously untrue) from one agent, and another said she absolutely loved the book, but that it was just too risky to try to sell literary fiction from an “unknown.” I didn’t give up on queries — I continued to send them after I decided to take an independent approach — but I did decide that what was important was the book being read. With or without publishers, service members were going to Iraq and Afghanistan, and the people they left behind continued to go through that hell. I wanted them to have the book, and I wanted everyone talking about the war from a political point of view — and disregarding, or being oblivious to, the very real people involved — to have a perspective that would enhance their opinions. Which is not to say knowing people involved will change political opinions, but there should be as much empathy as possible for those whose lives are affected (or ended) by calculated political decisions.

Q: What sort of responses have you gotten from people who have lived the life as a military spouse/significant other?

The spouses/significant others who have taken the time to write me about it have said … well, here — I’ll let them say it:

“I have read the book three times since it was released. I keep going back to this story because it makes me feel understood. And given the present state of things, it is a comfort to be understood, and to know there is an opportunity for others to understand what they may never experience.” — Beth K., Fort Rucker, AL (Army wife)

“My husband is currently in Iraq and … everything in the book was so incredibly accurate. From coming home after he left and not wanting to touch any of his things, to feeling guilty about any moment of happiness. Wondering every few minutes I didn’t think of him, if that was the moment he died. It’s so morbid, but it’s nice to realize I’m not crazy and everyone feels that way.” — (Anon. – this was a private message sent via MySpace mail)

“As the spouse of a soldier who spent a year in Iraq, I must say that Tsetsi caught the feelings perfectly and I’m amazed that you can translate feelings of that magnitude into words.” — Christina Evans, MT

Soldiers, too, have had strong reactions. One Iraq veteran said he had no idea what his wife was trying to explain to him about waiting for him until he read Homefront. Another, an Afghanistan veteran, wrote, “Homefront’s story, and message, is one that a great percentage of the American Population (at the very least), SHOULD read and try their hardest to understand.”

Q: Like R.J. Keller, you’re part of the collective Backword Books. What is that group about and what are its aims?

The group is made up of a number of indie writers/publishers. (I say ‘a number’ because it’s not static.) The books we’ve listed at Backword haven’t been picked up by traditional publishers, but even so, they’ve received exceptional reader reactions, some decent media coverage, and wide critical acclaim. Our aim at Backword Books is to first present the idea that as bad of a reputation as self-published/indie writing has, there IS good indie writing available. We’ve all seen great indie films, heard outstanding independently released albums, and we’ve seen exceptional artwork by painters who work on the street with their canvas and brush. Why should it be any different with writers?

Backword Books’ other goal is to work together as a united group to market and publicize our work. Without publishers, this is no small task. Publishers mean marketing money, distribution, and automatic clout. We have none of that; we’re left to do it on our own. The more quality writers and creative thinkers we have working together, the louder our collective voice.

Q: What have you learned about book marketing as an independent? And, the more pressing question: Would you do it again?

What I’ve learned: try everything — the worst anyone can say is “no.” Be not afraid! And, be prepared to get sick of yourself and, quite possibly, disgusted with yourself. (Unless you’re comfortable throwing your name and your pitch at a lot of people … I’m not.) Also, expect it to be very, very time- and thought-consuming, this marketing.

As to whether I’d do it again, yes. I’m, of course, hoping for a publisher for the book I’m writing now, but if I don’t get one, I don’t see any reason not to self-publish. What a waste of time it would be to write and edit a book only to stuff it in a drawer because a publisher doesn’t want it. With today’s technology, a publisher isn’t necessary to get a book to people. Indie publishing is limiting (it’s not easy getting in bookstores, and a number of influential reviewers won’t look at self-published writing, which means a huge audience isn’t hearing about your book, etc.), and I’d rather have a real publisher, but I also want people to read what I’ve written. Why bother, otherwise?

Q: What is your ideal environment for writing?

One with no people in it.

Q: What’s on your nightstand? What do you read for pleasure?

For pleasure … hmm. That’s tricky, because I have that nasty tendency to lift styles if I read something while, or right before, writing, so I’m careful about what I read and when. While writing, I’ll read the minimalist writers I love because I’ll enjoy the book and try to learn from it at the same time. If I’m nowhere near writing anything, I’ll read something just plain fun, like Nelson DeMille or Richard North Patterson. In high school, I always had a mystery in my bag — King, DeMille, or Koontz, mostly — and I still think they’re a lot of fun.

Q: What are you working on now?

The Year of Dan Palace, which is the story of a man who, after a catalyst, determines he has to get what he wants out of life while he can. What he wants, specifically, is the love and forgiveness of his ex, April. Unfortunately, he goes for what he wants at the often painful (sometimes amusing) expense of those around him.


Kristen J. Tsetsi’s blog:

Homefront listing at Backword Books:

Homefront, listing:

Homefront, as a free download from Scribd:

TV interview with Kristen Tsetsi:

My Twitter feed